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An better way to obtain your customers or fans involved to be able to have contests. Choose a theme then have them outline their shots and post them against your social media site. Supply winner (the person at a time most likes, etc.) a good reward.
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Speaking of complaints, a healthy social media approach will be the way to start. It seems easier to fob people off of your phone number and properly to call, but actually talking to them online could be much better. Be sure not to use stock responses and offer to back again in touch with them rather next the other way round. Be proactive.
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